Kuperman Advisors
Fractional marketing leadership at the intersection of brand, product, and go-to-market - helping companies turn complex ideas into clear market narratives, category leadership, and sustained growth.
Who it's for
You're a technical founder who needs someone to translate genius features into a commercial story.
You're a founder or CEO and all marketing programs still go through you.
You are preparing to move upmarket or seek your next round of funding.
Your pipeline coverage is less than 3x your quota.
Your customer acquisition cost payback exceeds 18 months.
You have multiple vendors (SEO, paid, design), but no one owns a unified growth thesis - inconsistent growth and fragmented deliverables.
Services
Three ways to work together.
01 / Diagnose
A 72-hour forensic audit of your GTM engine. Fixed scope, fixed fee, ready to act on Monday.
72 hours · $7,500
See if you qualify02 / Lead
A CMO in the seat, not on the cap table. Senior marketing leadership for the chapter you’re in.
Monthly engagement · By inquiry
Start the conversation03 / Equip
The AI-powered tools we use inside every engagement - now available to your team.
Self-serve · Subscription
Explore the ToolkitMost engagements start with a Sprint.
About
Started at Frank Gehry's office, mastering complex systems.
25+ years navigating the intersection of digital disruption and creative storytelling.
Built TBWA\Chiat\Day's first digital division, leading the team behind Apple's first digital campaigns.
Scaled digital operations across 16 markets in Asia-Pacific for Omnicom Group.
Led the GTM strategy for OUTFRONT Media's $3.2B digital transformation.
Case Studies
A selection of engagements across enterprise media, venture-backed startups, and global holding companies.
Blended ROAS · $50M attributed web leads
Rebuilt the demand generation infrastructure at a $2B national media company — from untracked spend to a fully attributed, sales-aligned revenue engine.
Read Case Study
Estimated revenue of the NY MTA contract secured
Built the go-to-market strategy for a product category that didn’t exist — winning landmark contracts across the country’s major transit systems.
Read Case Study
Organic growth · 16 markets · 100+ executives upskilled
Built digital capability across 16 APAC markets — connecting independent agencies and growing $125M in organic revenue without a single acquisition.
Read Case StudyHow I work
Every engagement starts with diagnosis. The patterns that show up again and again get turned into tools. The method itself becomes what I teach on stage. Three doors into the same practice.
01
Advisory engagements — the Refactor Sprint and Agency AI Advisory — dig into what's actually broken before anyone rebuilds anything.
02
When the same diagnosis shows up for three clients, the repeatable parts get extracted into tools — GTMTools.io today, AEO/GEO tooling next.
03
The method itself becomes speaking content: how to diagnose growth systems, productize expertise, and put AI where it earns its keep.
Three doors
Talks on marketing systems, AI-enabled advisory, and productizing expertise.
See topicsSelf-serve tools built from the repeatable parts of my advisory work.
Explore toolsHands-on engagements — GTM diagnostics and AI enablement for agencies.
See engagementsStart a conversation
Tell me what you're working on. We'll figure out whether the right next step is an engagement, a tool, or a talk.
Get in touch