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Kuperman Advisors

Marketing Systems Architect

Fractional marketing leadership at the intersection of Brand, Product, and Go-To-Market. Helping companies turn complex ideas into clear market narratives, category leadership, and sustained growth.

Services

Senior leadership, AI-augmented.

Four ways to work together.

01 / Diagnose

Refactor Sprint

A 72-hour forensic audit of your GTM engine. Fixed scope, fixed fee, ready to act on Monday.

  • For founders, CROs, and operating partners staring at flat pipeline
  • Strategic Health Assessment, Channel Efficiency Ledger, 90-Day Plan
  • Three AI agents analyze your transcripts, CRM, and competitive set
  • Full Client Console for the debrief

72 hours · $7,500

See if you qualify

02 / Lead

Strategic Advisory

Hands-on, project-based work to establish a new marketing foundation for the next stage of growth. Includes 1:1 mentorship for your high-potential leaders.

  • Rebuilding your messaging/positioning
  • Creating a category-defining market narrative
  • Redefining the go-to-market engine
  • Launching a major new product

Project-based · By inquiry

Start the conversation

03 / Equip

GTM Toolkit

The AI-powered tools we use inside every engagement - now available to your team.

  • For in-house marketing teams who need senior judgment at speed
  • Eight modules covering ICP, messaging, metrics, pricing, and more
  • Same playbook, same engines, none of the retainer
  • Built for fractional CMOs and marketing leaders

Self-serve · Subscription

Explore the Toolkit

04 / Teach

Speaking & Training

Talks and workshops on marketing systems, AI-enabled advisory, and productizing expertise — for conferences, offsites, and leadership teams.

  • Keynotes and working sessions for agencies, founders, and operators
  • Topics built on Diagnose → Systemize → Teach
  • Sample talks on systems architecture and productizing expertise
  • Booking through a short conversation

Talks & workshops · By inquiry

See topics

Most engagements start with a Sprint.

About

Jason Kuperman - Marketing Strategy Expert

Jason Kuperman

The Architect

Started at Frank Gehry's office, mastering complex systems.

Built on Experience

25+ years navigating the intersection of digital disruption and creative storytelling.

The Digital Pioneer

Built TBWA\Chiat\Day's first digital division, leading the team behind Apple's first digital campaigns.

The Global Operator

Scaled digital operations across 16 markets in Asia-Pacific for Omnicom Group.

The Transformer

Led the GTM strategy for OUTFRONT Media's $3.2B digital transformation.

Case Studies

Results that speak for themselves.

A selection of engagements across enterprise media, venture-backed startups, and global holding companies.

OUTFRONT Media
20x

Blended ROAS · $50M attributed web leads

Rebuilt the demand generation infrastructure at a $2B national media company — from untracked spend to a fully attributed, sales-aligned revenue engine.

Read Case Study
Videri
$3.2B

Estimated revenue of the NY MTA contract secured

Built the go-to-market strategy for a product category that didn’t exist — winning landmark contracts across the country’s major transit systems.

Read Case Study
Omnicom Group
$125M

Organic growth · 16 markets · 100+ executives upskilled

Built digital capability across 16 APAC markets — connecting independent agencies and growing $125M in organic revenue without a single acquisition.

Read Case Study
View all case studies

Start a conversation

Ready to talk through the next step?

Tell me what you're working on. We'll figure out whether the right next step is an engagement, a tool, or a talk.

Get in touch