Hands-on work. Where everything starts.

The advisory work is where everything starts. Every tool on this site began as something I did by hand for a client first.

01 / Diagnose

Refactor Sprint

A 72-hour, fixed-fee ($7,500) GTM diagnostic. Built for founders, CROs, and operating partners at PE-backed or mid-market B2B SaaS companies with flat or unpredictable pipeline.

Strategic Health Assessment, Channel Efficiency Ledger, 90-Day Plan
Three AI agents analyze transcripts, CRM, and competitive set
Full Client Console for the debrief

72 hours · $7,500

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02 / Lead

Strategic Advisory

Hands-on, project-based work to establish a new marketing foundation for the next stage of growth. Typical engagements include:

Rebuilding your messaging/positioning
Creating a category-defining market narrative
Redefining the go-to-market engine
Launching a major new product

Includes 1:1 mentorship and development for your high-potential leaders and rising stars. Each engagement involves:

Weekly working sessions with the CEO & lead marketers
On-call access to work through urgent roadblocks
Unlimited review of critical copy, creative, or GTM plans

Project-based · By inquiry

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Case Studies

Results that speak for themselves.

A selection of engagements across enterprise media, venture-backed startups, and global holding companies.

20x

Blended ROAS · $50M attributed web leads

Rebuilt the demand generation infrastructure at a $2B national media company — from untracked spend to a fully attributed, sales-aligned revenue engine.

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$3.2B

Estimated revenue of the NY MTA contract secured

Built the go-to-market strategy for a product category that didn’t exist — winning landmark contracts across the country’s major transit systems.

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$125M

Organic growth · 16 markets · 100+ executives upskilled

Built digital capability across 16 APAC markets — connecting independent agencies and growing $125M in organic revenue without a single acquisition.

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