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About
Before advising B2B SaaS companies on growth, I spent 25 years moving between disciplines that don't usually sit in the same career — trained as an architect, then building brand and product experience at TBWA\Omnicom and as Chief Product Experience Officer at OUTFRONT Media, and mentoring deep-tech founders through the NSF I-Corps program. That range is why I diagnose problems the way I do: I'm as interested in the structure underneath a growth problem as I am in the growth problem itself.